Integrated sponsorship format, and deeply selective. We partner with sponsors on a long-term (4 month+) basis and decline 95% of inbound requests. When we partner with a sponsor, we strive to create ad content that adds just as much value as the main episode and feels native to the show. Listeners form a real relationship with Acquired sponsors at a deeper level than other podcast ads.

Obsessed, engaged, and growing audience. Acquired has a listener net promoter score of 91 and a 4.9-star rating across over 5,000+ Spotify ratings. The audience has grown 100%+ every year since Acquired’s debut in 2015. Demographics:

72% primarily English-speaking countries (US, UK, Canada, Australia/NZ), 11% Rest of Europe, 10% Asia, 7% Rest of World.

68% between the ages of 23 and 44.

Incredibly deep and beloved content. Acquired is known for its exhaustive research with episodes often reaching 3-4 hours in length. Episodes like the New York Times, TSMC, or AWS often become the definitive take on the history and strategy of a company. For many institutional investors, Acquired episodes are a key part of their diligence process. Likewise, talented individuals often turn to Acquired as their first resource when planning career moves and evaluating companies or offers.